Reach Active Buyers
Connect with industrial buyers searching for suppliers, capabilities and solutions.
Reach manufacturing buyers where they search.
Promote your company with labelled sponsored listings, directory ads and campaign tools for industrial businesses.
What is advertising on SupplyBoard?
Promote your company with labelled sponsored listings, directory ads and campaign tools for industrial businesses.
Benefits of advertising on SupplyBoard
Reach buyers when they are actively searching for manufacturing expertise. SupplyBoard connects your company with engineers, procurement teams and manufacturers exploring suppliers, capabilities, equipment and industrial services relevant to their requirements.
Advertising gives your business greater visibility across these high-intent directory experiences. Promote your company through sponsored search placements, native advertisements and targeted campaigns that lead buyers directly to a detailed supplier profile, where they can evaluate your capabilities and take the next step.
Showcase Capabilities
Highlight your processes, equipment, materials, certifications and industries served.
Target Relevant Searches
Appear for manufacturing keywords that match your capabilities and services.
Gain Sponsored Visibility
Stand out in directory searches with clearly labelled sponsored placements.
Promote Your Offerings
Feature specific services, equipment, technologies, products or promotions.
Measure Performance
Track campaign visibility, profile engagement and advertising results.
Promote Your Company on SupplyBoard Directory
Establish your SupplyBoard presence
Claim or create your company profile to showcase your services, capabilities and equipment to buyers searching for manufacturing partners.
Define Your Objective
Tell us whether your priority is company discovery, brand awareness, product promotion, website traffic or lead generation.
Measure performance
Review available visibility, engagement and campaign analytics. Use the results to refine future creative, placement and campaign decisions.
Not listed as a supplier? Approved external industrial advertisers can still use supported display and promotional campaign formats.
Advertising formats
Choose a format that matches what you want to promote.
Sponsored supplier listings
Promote a claimed company profile in directory search. Sponsored results stay separate from organic listings and are clearly labelled.
- Directory visibility
- Company profile
- Sponsored label
- Performance measurement
Directory display advertising
Place a visual campaign beside or inside supplier-directory results.
- Desktop right-rail
- Mobile in-feed
- Responsive creative
Native promotional cards
Introduce a product, service or campaign in a content-led card that fits the SupplyBoard directory.
- Campaign image
- Headline
- Message
- Call to action
Keyword search placement
Appear when buyers search for manufacturing keywords that match your capabilities and services.
- Capability terms
- Equipment searches
- Sponsored label
- Company profile
Plan, present and measure campaigns
Campaign planning, creative tools, placement and analytical tools in one advertising system.
Campaign tool
Sponsored company promotion
Connect an approved campaign to a promoted SupplyBoard company profile and present that company through clearly labelled sponsored directory results.
- Promoted company profile
- Sponsored directory results
- Clear sponsored label
Got a question?
What is a sponsored supplier listing?
A sponsored supplier listing is a paid promotion connected to a SupplyBoard company profile. It receives additional visibility within supported directory experiences and is clearly identified as Sponsored.
Does sponsorship improve my organic directory ranking?
No. Sponsored visibility and organic directory results are separate. Sponsorship purchases an additional labelled placement; it does not create an undisclosed organic ranking advantage.
Where can advertising appear?
Current directory formats include sponsored supplier results, a desktop and tablet right-rail placement, and a mobile in-feed placement. Additional formats depend on approved campaigns and available inventory.
What analytics can my company review?
Depending on your profile, campaign and permissions, analytics can include profile views, search appearances, clicks, CTR, average search position, contact actions, leads, conversions, advertising impressions, spend and cost per lead.
Can SupplyBoard design the advertising creative?
SupplyBoard’s campaign system supports format-specific creative design and preview tools. Creative availability and design support depend on the selected campaign arrangement.
Can companies outside the supplier directory advertise?
Approved industrial brands, technology providers, equipment companies and other manufacturing-related advertisers can use SupplyBoard’s supported display or custom campaign formats.
Put your company where manufacturing decisions begin
Tell us what you want to promote, who you want to reach and which business outcome matters. We will help you identify an appropriate advertising format and available placement.